Competitive Strategy for Providing Canal Transport from the Jakarta-Bandung high speed train to Increase User Interest

Abstract

The Jakarta-Bandung high-speed railway is a transport that provides a fairly short travel time with a capacity (occupancy) of up to 740 people per train. The Jakarta-Bandung high-speed railway, which was inaugurated in October 2023, has served 1,028,216 passengers until 25 December 2023. The highest number of passengers served in one day on the Jakarta-Bandung high speed train journey reached up to 21,500 passengers per day. Based on observations, there are several shortcomings of the Fast Train, namely 1) relatively expensive ticket costs, 2) further transportation that has not been well integrated, 3) large land requirements.

The research uses descriptive qualitative methods, using literature studies related to the availability of advanced transport services from the Jakarta-Bandung High Speed Train, and data analysis techniques used SWOT analysis in determining strategies. The purpose of the study was to analyse the strategy of providing advanced transport services for the Jakarta-Bandung high-speed train. The strategies used are 1) Develop Transit Oriented Development in the area passed by the fast train, 2) Adding a series of fast train stamformations, 3) Opening employment opportunities with the domestic railway component industry, 4) making a skybridge as a tenat place as a tourist spot in the Jakarta-Bandung area, 5) Offering special tariffs for certain groups, such as students, students, and employees, 6) Providing feeder transportation with the right number of passengers. 7) Increase the number of facilities and transport capacity of the Jakarta-Bandung high-speed train, 8) Establish policies that favour rail-based transportation, 9) Provide subsidies to the public, especially during peak hours, 10) Increase the affordability of continued transportation of the Jakarta-Bandung high-speed train, both in terms of price and location, 11) Provide sufficient land according to the Government's budget capacity, 12) Promote the efficiency of using high-speed trains.